Traditionally, the task of any search engine was to find information on the internet. But now that role has expanded. The internet can no longer be seen as separate from the reality surrounding us, and search engines now have to look for all kinds of things, not just online but all over the offline world as well. And they donít just look for things and find them Ė they also give helpful suggestions in any real-life situation. Contemporary search understands the desires of every individual user, as well as the reality in which the user exists. Thatís why it can give suitable suggestions for each person, individually Ė including what to read, where to go for a meal, what music to listen to, how to get home in the fastest possible way, where to book the cheapest flights and much more.